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Researchers have found a way to predict a news story's popularity -- with an astounding 84 percent accuracy.

A very complicated way of saying keep it simple:

If that seems a little dull for Twitter Perfection ... well, that's the point. Steadiness -- compelling news expressed in straightforward, not hyperbolic, language -- is actually a component of maximally shareable content, the algorithm suggests. And this particular tweet is also sent from a credible source, The New York Times, which makes it extra-spreadable. It's about technology, the most popular, shareable category of news story. It's engaging without being insistent. And it stars a company -- Apple -- with high name recognition. 
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