If that
seems a little dull for Twitter Perfection ... well, that's the point.
Steadiness -- compelling news expressed in straightforward, not hyperbolic,
language -- is actually a component of maximally shareable content, the
algorithm suggests. And this particular tweet is also sent from a credible
source, The New York Times, which makes it extra-spreadable. It's about
technology, the most popular, shareable category of news story. It's engaging
without being insistent. And it stars a company -- Apple -- with high name
recognition.
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Researchers have found a way to predict a news story's popularity -- with an astounding 84 percent accuracy.
A very complicated way of saying keep it simple:
